think diet coke - think Marc Jacobs

February 19, 2013


























I wouldn't be so excited about diet coke cans if the creative director was someone other than Marc Jacobs. Since, I have a crush on him, well maybe not him specifically but for his bags and accessories, I'm thrilled. 
The partnership is a celebration of Coke's 30th anniversary campaign "Sparkling Together for 30 years". The design of the cans is inspired by different fashion decades  from the 80's, 90's and 2000's. 
The 80's - bowtie and tuxedo, 90's- bustier dress, stiletto heels and hat, 00's- modern chic, monochromatic stripes put together with red dots. ( WWD )
The Diet Coke cans designed by Marc Jacobs will be sold in different countries in Europe, but still I hope to get them all three. :)

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